Promotional Gifts for Direct Marketing

USB flash drives are all the rage these days. From students to top executives and even down to the ordinary computer users, USB flash drives are often found on people’s desks or in their pockets. It’s nothing like the old times where diskettes and CD’s were the popular data storage mediums. So what has caused the sudden change? Here are 10 reasons why USB flash drives should be used by you:1. Compact USB flash drives are often called thumb drives because they have the size of an average human thumb. This makes it easy to carry with you either in your pocket, on your keychain, or even around your neck. The newest devices are even smaller and thinner, about the size of a coin. 2. Stylish Flash drives come in a variety of colours and forms. If you are searching for a professional look for your next appointment, there are flash drives that are made for the occasion. Feeling a bit trendy? You can find plenty of flash drives that stand out with some of them having the flashy lights while others double as bracelets. 3. Flexible You can load just about all kinds of file types these days thanks to their higher storage capacities. This makes it suitable for storing backups along with personal documents and other forms of multimedia. 4. Modern Although flash drives have been around for a couple of years, they are still being heavily used today and are here to stay. Having one for yourself gives you the sense that you are updated with the times. 5. Versatile All modern desktops and laptops have USB ports where you can easily plug the drive in without any need of installing drivers. Other devices such as gaming consoles and home multimedia players also have USB ports where music and video can be read. 6. Inexpensive No matter how much money you have in your pocket, there will always be an affordable flash drive for you. Small capacity flash drives are worth around the same amount as a couple of blank DVDs. Higher capacity drives also become increasingly cheaper as they age. 7. Speedy The transfer speeds of flash drives are considerably faster than floppy disks and optical media. With USB 3. 0 technology on the horizon, flash drives will only become faster as they evolve. 8. Sturdy One of the problems of carrying discs around with you is the fact that you need a protective case to shield them from harmful elements and avoid risk of data loss. Flash drives are tougher and last longer and some are rugged for extreme environments. 9. Simple Copying data to a CD requires a burning procedure, which can be a bit of a hassle for people in a rush. Flash drives keep the transfers simple through plug and play no matter what operating system is being used. 10. Accessible You can find flash drives in just about any computer store or even online. If ever your current flash drive doesn’t have enough space to store new files, you can easily get a newer and bigger one. USB flash drives are a must-have for anyone looking for extra space that can be taken along with them.

Using Drinkware to Promote your Logo

The key to using drinkware such as imprinted sport bottles, glasses, paper and plastic cups, and tumblers as an effective promotional product is to choose the right item for each event or promotion. Depending on the event, you could want a product that is elegant and has staying power compared to a product that is inexpensive and idea for mass distribution. Understanding the various types, designs and styles of drinkware available in the promotional products industry will you achieve the maximum return on investment on your drinkware promotions.
Sport bottles are an effective promotional product for achieving a favorable return on investment. Sport bottles have a high exposure meaning your logo can be seen at the gym, beach, park or office. People carry sport bottles many places exposing your logo to many others. This helps build brand awareness. Sport bottles can be inexpensive ranging from about one dollar for the average bike bottle; or, trendy to elegant such as polycarbonate bottles with flip top lids. Sport bottles offer great exposure of the logo since they have many uses, styles and shapes.
Glassware is another item that is available in many styles and shapes. Although not as versatile as sport bottles, glassware has great staying power and a high perceived value. Glasses can be used as a corporate gift with the name or logo etched on the glass. Imprinted glasses can also be used at banquets, charity events and restaurants with a laser etch or color screen print as the preferred method of decoration. Glassware also makes great souvenirs at colleges, school fund raisers, all with the logo imprinted on the glass. People appreciate glass sets and tend to keep a glass coffee mug, beer mug, wine glass, or Champaign flute at home or the office. The versatility of glassware gives this promotional product staying power thus keeping the logo in front of the user for a long time.
Just like glassware novelty cups and glasses offer the versatility of glassware creating a unique promotional product for casual events, parties and weddings. Putting a logo on a fun item like a light up glass or a glass with a stem such as palm tree or guitar is a great way to attract attention. Novelty stems can take the glassware design to the next level. Novelty cups and glasses add fun at any event while keeping peoples’ eyes on a brand name.
Paper and plastic cups do not have the staying power as glassware and sport bottles but are excellent for wide spread distribution. Imprinted paper and plastic cups can be walking billboards at sporting events, concerts and outdoor events. Sponsors can imprint their name and logo on both sides of the cup creating an inexpensive promotional product and effective branding tool.
Tumblers, although not generally used for wide spread distribution but make very effective branding tools. Imprinted tumblers are more fashionable than ever before due to the colors, styles and imprinting capabilities. Tumblers can be decorated with laser etch, screen print or epoxy domes with a four color process. The varieties of tumblers available in the promotional products industry are ideal for corporate gifts and building brand awareness in the automobile and financial industries.
Drinkware makes an effective promotional item for many occasions for a variety of industries. Understanding how imprinted tumblers, glasses and sport bottles can be used to build brand awareness will increase the return on the promotional product investment. Understand while you would choose a product that has staying power versus a product that is better suited for mass distribution.